Resume

Profile

Social Media & Content Strategist with 8+ years of experience building brands through culture-aware storytelling, with deep expertise in social trends, pop culture, and algorithm shifts, paired with strong writing skills across social copy, blogs, and website content. Proven success leading influencer and creator programs end-to-end, driving outsized engagement, reach, and ROI. Highly organized and systems-minded, with a strong ability to manage projects from concept through execution while balancing creative, strategy, and performance.

Experience

Digital Marketing Specialist, GreaterThan; Garden Grove, CA — 2024-Present

  • Led end-to-end influencer, UGC, and affiliate strategies, managing creator sourcing, contracts, payments, and reporting; achieved 4.2x engagement, 3.6x reach, 3.3x ROI, and 124% follower growth.

  • Directed social media management across major platforms, driving +274% reach, +305% content interactions, 3x engagement rates, and 158% follower growth; 29% of web traffic attributed to social.

  • Planned and executed content creation including photoshoot planning, production, editing, and platform-specific formatting.

  • Wrote SEO-focused blog content and website copy; built a 120+ profile plant database generating 65% of organic traffic, 4.7x keyword growth, and 38% of total site traffic.

  • Created training materials and onboarding documentation; served as technical support for project management software, streamlining workflows and accelerating administrative processes.

Venue Coordinator, Monserate Winery, Fallbrook, CA — 2023-2024

  • Oversaw all winery and private events from inquiry to execution, managing timelines, coordinating internal teams, and customizing event packages to meet client goals while maintaining strong profit margins.

  • Built and maintained operational systems—including employee handbooks, master calendars, and tasting room policies—to improve team efficiency, consistency, and day-to-day execution.

  • Designed and delivered all in-house creative assets for the winery and events department, including event graphics, email marketing campaigns, and printed collateral, ensuring brand consistency across every touchpoint.

Digital Marketing, Freelance; Temecula, CA — 2018-Present

  • Built and launched client websites and social media accounts to support lead generation and conversion goals.

  • Executed SEO, Google Ads, and email marketing campaigns to drive traffic, engagement, and sales.

  • Provided client-facing social media coaching, optimizing content strategy for performance and consistency.

  • Managed e-commerce and social commerce integrations, increasing organic sales and community engagement.

Manager, Garage Brewing Company; Temecula, CA — 2021-2022

  • Managed serving and kitchen staff by providing schedules, training, and using conflict resolution skills to maintain healthy work environment.

  • Processed supply orders with various vendors, building meaningful connections to further benefit the brewery and save money on costs.

  • Coordinated weekly events with various vendors and performers.

  • Updated and ran social media, growing accounts by 8k followers in six months, and bringing in $10k in sales during monthly special events.

  • Created new monthly menus with the head chef, driving sales and increased traffic.

Manager, Tushita Heaven; Saratoga Springs, NY — 2018-2021

  • Executed email and social media marketing campaigns, increasing sales both online and in store during, while updating socials to new algorithms.

  • Increased positive relationships with vendors, resulting in lower product costs and cutting down restocking timelines, allowing for higher profits in busy season.

  • Optimized store profits through sales data and labor hours analysis, saving the store thousands in cuts, while stocking the store with high value items.

  • Merchandized new items and coordinated seasonal store resets with staff to highlight high value items, increasing sales and educating client base.

Server Trainer, Chili’s Bar and Grill; Temecula, CA — 2011-2018

  • Optimized guest experience through clear communication of needs to kitchen staff and managers.

  • Participated in safety checks, reporting any necessary changes to management, per health and Osha guidelines.

  • Trained new teammates, setting them up for success within the company guidelines.

  • Organized, promoted, and managed the annual St. Jude's fundraising event for two years raising over $100k total.

Education

California State University, San Marcos

Bachelor of Arts, 2018; Literature and Writing

Bachelor of Arts, 2018; Communications

Certifications

Google Certification

Digital Marketing and E-Commerce

The Trade Desk

Marketing Fundamentals

Software

Adobe Premiere Pro

Agency Analytics

Apollo

Canva

Caterease

Elementor

Excel

Final Cut Pro

Google Suite

Hootsuite

Loomly

Notion

Quickbooks

Sales Force

Social Tables

Skills

Client Facing Expert

Conflict Resolution

Content Creation

Email Marketing & Automation

HTML & CSS

Project Management

Organizational Skills

Search Engine Optimization

Talent Management

Team Leadership

Website Design & Maintenance